The main reason why any business, especially a restaurant, needs social media is natural growth or reach that you can get. Many do their searching on social media platforms, instead of search engines. The next generation will just be brought up on YouTube, social media, or whatever applications there will be. Moreover, if a restaurant has been constantly shared on social media, it will get a wider exposure through natural or organic reach. This means, you would be investing less on social ads if you have good content and creative. With these, you can naturally have a wider reach. So, it is not just about hitting the Ad button within a set budget. Content should actually resonate with your audience and captivating them. These are the things that we do and promote to our clients.

On a communication aspect, restaurants should be seen as building a community around their establishments. Everyone goes to Facebook to check restaurant reviews, business hours, and menus. Facebook now has a marketplace where they can check restaurants, ratings, and reviews. Eighty percent of people base their decision on another person’s opinion. So, it is important for restaurants and bars to utilize their social media accounts properly.