Twitter has been in business for more than a decade, with an estimated 326 monthly active users. It allows businesses to connect with their prospects, making it a great social media marketing platform. To establish your brand identity, you must constantly expose your brand to the world. Through your Twitter account, you can showcase your brand and expertise, and offer your followers with valuable content.
Your Twitter account has numerous potentials for your business. You can run paid ad campaigns, share links to your website, promote your products and services, or just connect with your audience. In time, you can achieve customer loyalty and maintain your brand reputation.