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What distinguishes LinkedIn from other social media platforms is that it is designed for business professionals. It allows its users to create their profiles that highlight their career and educational background, skills and certifications. It also enables users to grow their network by connecting with contacts or connections.

It is ideal for businesses to be present on LinkedIn, because it is one of the biggest professional networks. If you regularly share links to your website and write valuable articles, you can promote your expertise in your niche. Eventually, you can grow your professional audience and network. This will give you a competitive advantage over your competitors.