Everything that used to work in ranking a website at the top of Google stopped working, and now, it can actually stop you from ranking.
Google has improved in terms of detecting sites that violate their guidelines and penalize these sites accordingly. With its multiple SEO algorithm updates, its approach to dealing with spammy link or black hat building has changed dramatically. We needed to find out what Google was considering when ranking websites at the top of organic search results.
Those who have suffered from Google’s penalty know that it is not always an easy thing to deal with. Our agency has been successful in the penalty removal of clients from so many different markets. We started to see a pattern for what Google was looking for when ranking a website. We know what works and what does not. We can help you remove penalties and mitigate them from recurring in the future.
Local SEO has changed the way websites can get traffic. Local SEO is how you make your business visible for geographically-specific search queries. Businesses want to rank their local SEO website to Google’s number one listing. Why would companies want a local SEO? It is not very competitive. It is also easy to get fast rankings. It helps you stand out from your competitors. Making use of local marketing services generates more qualified leads. With our expert Local SEO services, we can help you increase your brand’s online visibility and your site’s organic traffic, outrank your local competitors, and gain qualified leads..
Whether your business provides services, or you have a brick and mortar shop, our team of marketing experts can help your prospects easily find you online. We can help you target specific locations, such as a city, a region, a state, a country, or a continent. Through our local SEO services, we ensure that your local website gets the top ranks on Google’s search listing.
Most of the websites that were ranking at the top of Google lost their rankings overnight. The frustration lies in Google changing the game that they created in the first place. Regardless of whether you like it or not, you should follow Google.
But this is good news for businesses that employ SEO best practices. In the past, a website with low-quality content could rank at the top of Google by building a large volume of low-quality backlinks. Google has effectively stopped all SEO shortcuts for ranking a website at the top of their search engine. The great thing about Google’s updates, is about quality. If you do things the right way, you will be able to rank your website at the top of Google. We can help you with that. We can focus on higher-quality tactics to outrank your competitors for years into the future.
Our team of SEO experts will help you identify the type of penalty that your website incurred (Panda, Penguin, Manual Penalty, Malware). We will then assess whether your site has been experiencing huge traffic loss. Based on the findings of our audit, we will present various options to address the problem. There is no cookie cutter approach in addressing Google penalties, because the bases range from unnaturally-acquired links, duplicate content, malware, and more. We can help you evaluate your current SEO practices.
If one step has already failed, chances are, you would also fail in the entire process. Penalty recovery involves link auditing. We combine various link discovery tools to discover 99% of websites’ link or backlink profile. We try to be aggressive as much as possible with link profiles. If we find that the links are unnaturally-acquired, we get rid of them. Then we come up with a list of links that we want to keep and we want to remove. Other penalty recovery services that we have include rewriting your site’s SEO from scratch, readjusting your SEO, and filing a re-inclusion request with Google on your behalf.
Prevention is better than cure is also application to SEO. Why should your site be penalized in the first place when your site can stay updated with Google’s latest updates? Our team will constantly monitor your website as well as its back links to make sure that it stays protected by Google’s future updates. We will ensure that your site is google in Google’s eyes.
The main reason is they want to provide better search results for their users and provide a better user experience. Part of that means, providing a fair marketplace to get better results on to the organic section, which then enhance the user journey of people using their search platform. In the past few years, Google has been carrying after people that have been abusing their search results.
Google Penalty is a phrase for both algorithmic and manual actions. A manual action is where a member of the Google web spam team review a website and take action depending on what they found. If a site breaches their terms and conditions, an action will be taken by Google on that site. The second part is algorithmic devaluation. It is where Google runs an algorithm script across the whole internet, and that refresh takes place periodically (e.g. Penguin, Panda algorithm refresh).
As stated earlier, they are not actually all penalties. The first one is the penguin algorithmic devaluation. This targets links which Google thinks should not pass the same amount of pagerank and authority that other links do. Also, if a site has gotten a lot of links with a particular anchor text coming from a different country that may be looking unnatural to Google, it might be discredited, and its search results may automatically go down.
The second type of penalty is a manual action. The first type is a partial match action. This is where the web spam team looks at some data – whether it is from Google penguin algorithm refresh or from a manual spam report. An action is taken only against a particular word or a phrase, a targeted section of the site traffic. The site owner would notice a drop, but not all traffic going down.
The next one is the most severe type of penalty, which is when Google decides that the site has gone so bad, that it has to be given a site-wide penalty. This is when the site does not rank for any phrases and for the brand name anymore. This is going to have a big impact on the traffic. Google also penalizes sites for outbound links – links that have been paid.
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