A brand audit is a health check for your business, product, or services. It is a thorough examination of your brand’s current status in terms of things like positioning, messaging, value, customer experience, deficiencies, trends, appearance, and so forth, benchmarked against global trends, best practices, and competitors. Sometimes, brands need to be audited because they are not achieving their objectives. If you get an audit done on your brand, it will help you identify your possible areas of weakness, so you can effectively make the right changes to increase your reach and grow your profitability. Typically, we conduct audits because of:
- Low Brand Awareness
- Decline in sales
- Poor market penetration
- Weak messaging
- Outside threats
- Measuring market perception, reputation, and attitude towards your brand
- Measuring the effectiveness of brand management efforts
When we conduct audits, they vary greatly from one client to another, in terms of the areas of focus and the level of detail required. Typically, a brand order can include things like reviewing, marketing, brand strategy plans, brand collateral such as your website logo, tagline, signages, packaging, and so forth.
