Google Search Ads are valuable to business owners. Almost 50% would prefer clicking on search ads and almost 65% would click on a Google ad about buying keywords. These are higher compared to clicks on Display Ads, Video Ads, and organic search listings.

We cannot deny that Google has evolved into an effective marketing platform, which is why many businesses utilize search ads. Using Google search ads will allow you to get more clicks – and more clicks lead to more conversions.

To gain a higher ad ranking, you need to consider (1) ad quality and landing page, (2) bid and (3) ad relevance. You need to invest in a high-quality AdWords service provider to gain that coveted spot in the search engine results page.