One of the major struggles that businesses face is knowing how to talk to their users because people are inundated with messages across all sorts of places, whether that is social media, email, mobile, text, push or desktop notifications. There are so many ways for your company to communicate to people and vice versa that you become lost. It becomes very difficult for businesses to connect with people. The goal of mautic is to create a platform that allows you to reach them with the right message, where they will be at, and be able to listen to them as well. Mautic upholds personalized marketing, which takes segmented marketing (wherein you just send and email to a list of people) further. It makes it completely personalized while still automating it, because it save you time as a business owner.