Before a business could get away in using just one platform or one channel to reach their target audience and make an impression. With the rise of new marketing channels and competitor market saturation, it has become more important for businesses to reach out to customers across various channels and platforms. This allows the business leave a mark in their prospects’ minds and stand out among their competitors. These strategies include utilizing social media, staying in touch with customers, getting reviews and ratings, running email campaigns, putting up banners or signages on physical stores, and a lot more. This is where multichannel marketing comes in.