10 Reasons Your Business Needs To Be Using Email Marketing


In the modern era of internet and technology, hardly do you get to find a business that doesn’t make an active use of email marketing. What you need to know is that there is a major reason behind it. The benefits associated with email marketing are numerous, and the outcome that you get regarding sales and marketing is fascinating. If you are still unsure about email marketing, it is the time that you get to know the reasons why choosing email marketing is going to be a commendable idea for your business.

1. Emails Can Reach Everyone

The first and the foremost benefit of email marketing is that email is a mode of communication that is used worldwide by pretty much everyone belonging to several different social, economic classes. By the year 2020, it has been estimated that the users of email around the world are expected to hit the count of 3 billion.

2. Emails Are Effective

How effective emails are for marketing or how widely they are being used in the world of today can easily be explained by the statistic that around 205 billion emails are currently being sent on a daily basis. What’s more exciting is that the number is growing at the rate of around 3% per year.

3. Improved ROI

Choose any form of marketing to improve your overall sales, but you won’t be able to get a return on investment (ROI) better than what email marketing has to offer. It has been reported that emails have an ROI of around $38 for every single dollar that you spend.

4. Email Marketing Promotes Growth

Even if you don’t want to take our word for it, you can ask the professionals, and they’ll let you know that email marketing doesn’t only drive the customers to your business to promote growth, but is also involved in retaining them and forming loyal relationships with your valued customers.

5. Why Choose Email Over Social Media

It has already been proven that the likelihood of people subscribing to your email is at least two-fold higher than them communicating with you or coming in contact via Facebook or a wide range of other social networks.

6. Higher Conversion Rates Than Most Other Channels

It is more than sufficient for a reason to opt for email marketing that the conversion rate of email marketing has been proven to be significantly higher than what social networks and search engines can offer together. Since your business is all about conversions and sales, there is no point in condoning the importance of email marketing.

7. Preferred Method Of Communication

Multiple surveys have been performed to investigate the preference of customers regarding communication with their chosen business. As per the reports, at least 72% of the customers stated emails as their preferred mode of communication rather than social networks or direct texting and phone calls.

8. Why You Might Want To Consider Promotional Emails

Another survey that investigated the frequency of emails preferred by the customers reported that at least 62% of the customers preferred a weekly promotional email by their chosen business. Around 28% of such customers stated that they’d love to receive even more of such promotional emails from businesses.

9. Using Personalized Emails

It is imperative to mention here that email marketing has a strong impact on the transaction rate as well. It has been estimated that the use of personalized emails can improve the overall transaction rate by as much as 8% for a particular business.

10. Keep Your Emails Responsive

Last but not the least, since email can conveniently be checked on the smartphone, it has been labeled as the fastest mode of communications since at least 88% of the users regularly or even immediately check their emails on their smartphones.

Why Choose Pegas

In the light of the information mentioned above, it won’t be wrong to conclude that the benefits that email marketing has to offer to your business are numerous. Of course, it will cost you a little bit of your money to adopt email marketing, however, the outcome that it will produce is certainly going to be worth it. Rest assured, you won’t have to be disappointed in making the decision of choosing email marketing for your business. With such benefits at your disposal, what else could you possibly ask for? Choose email marketing now and you’d be able to see the difference in sales and conversions for yourself. We would love to help your business become more productive and to solve all of your Information technology needs for your company. Give us a call at (207) 835-4053 to get started today.

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