How to Market Your Restaurant Business

Table of Contents

Marketing Your Restaurant For Growth

If you own a restaurant, it can be an enormous undertaking to keep up with industry trends and discover new ways to promote your business. To stay one step ahead of the competition and make a lasting impression, you must develop unique marketing strategies to ensure growth. The National Restaurant Association states that restaurants spend at least three percent of their income on marketing endeavors. Creating imaginative plans that go above and beyond customer service is essential for success. Here are some tips on offline and online ways to develop your restaurant’s marketing initiatives.

Getting Listed Online

There is no better way to spread the word about your eatery than having it listed on various digital directories. Location intelligence suggests that when customers search for places to eat in their surrounding area, they rely heavily on Zomato, Yellow Pages, Yelp, and TripAdvisor listings. Having these profiles updated accurately will boost visibility, so people know what your establishment has to offer. Furthermore, niche-specific portals can also optimize your chances of drawing in clientele to sample your offerings. Lastly, joining local Chamber of Commerce incentive programs could also reap great rewards for both advertising and networking purposes.

Signage

Great signage for your restaurant is essential to making a good impression on customers and passersby. There are several vital elements that you should consider for signage.

Uniform Theme

Keep your outdoor signage in sync with the overall look of your restaurant. This creates a unified style that will be attractive to customers.

Color Selection

Choose colors that are appropriate for your restaurant and speak to its identity. Selecting the wrong color scheme can be off-putting and detract from your overall image.

Font Selection

It’s essential to pick fonts that symbolize your eatery’s name and aesthetic sensibility without going too wild or outlandish — Comic Sans is probably not the best choice!

Visual Positioning

Your sign needs to be in an area that allows optimal visibility; if it’s too far off the beaten path, people may not even see it! Animations or action sequences on the sign can also help draw attention to it.

Create a Google My Business Page

Creating a Google My Business (GMB) page is paramount if you want an online presence for your business – GMB will prioritize interactions with GMB listings over those without when displaying search results on SERPs (Search Engine Results Pages). With GMB, you have access to features such as Google Posts, review management, and website creation, making it vital to have an active GMB page for local searches. To learn more about utilizing GMB for your business, visit our Google My Business Page Guide.

SEO Optimized Website

A website is increasingly essential for businesses to establish their digital presence, gain visibility and build a reputation. Even if it’s not necessarily necessary, having a well-equipped and SEO-optimized website can give your business an advantage over competitors and help you stand out from the crowd. Essential information to include on your website consists of accurate address and phone number details, accessibility details such as parking facilities and handicap-friendliness, menus, delivery details (if applicable), and more. Additionally, your website must be aesthetically pleasing, user-friendly, easily navigable, and optimized for search engines. To achieve this result, focus on adding unique title tags to all your web pages with relevant keywords; including images with alternative tags to make sure they appear when searched; appropriately indexing menus; including NAP (name, address & phone number) info; having both “www” site and non-www site versions; ensuring mobile responsiveness; and utilizing geofencing.

Geofence

Geofencing is a practical addition to any marketing strategy, allowing businesses to capture potential customers within a particular geographic area by sending SMS or app notifications about relevant content like “soup of the day” offers or promotional activities. This can be done using GPS or RFID technology that creates a virtual geographic boundary. Snapchat Geofilters also provide this feature – businesses can develop customized template filters their target audience can access when they enter the area within the established geographical boundaries.

Establish a Strong Social Media Presence

An active presence on social media is essential for any business’s marketing strategy. Think about it: what does the typical user post? Pictures of food and experiences that come with it! It’s no surprise why having a presence on social media is essential. Begin by making a list of all the social media sites you need to maintain and create an account for each one. To start, focus on the big two: Facebook and Instagram. Once these accounts are created, decide upon your objectives. Do you want increased brand awareness, higher engagement from your followers, or something else? After setting clear goals, create a content strategy and schedule to consistently post content to maintain and strengthen your business profile across social media platforms. Not only will this benefit your page, but it could also lead to other users “tagging” your restaurant in their posts, which helps increase visibility.

Reach Out to Popular Food Industry Magazines for a Feature

Getting featured in leading food magazines can greatly benefit restaurants looking to increase brand recognition. To get started, identify aspects of your restaurant that make a compelling story; think outside the box here! NewsworthinessNewsworthiness can be achieved through initiatives such as soup kitchens or charity events that provide customers insight into your commitment to the community and how long you have been in the industry as an experienced restaurateur. Once you have determined what makes your restaurant stand out from others, reach out to these magazines for potential coverage – not only will this help amplify branding efforts and allow you to expand circles within the food industry and build thought leadership beyond restaurant walls.

Create a YouTube Channel for Your Business

According to an industry report by Toast, creating a YouTube channel is something that many restaurant owners are considering to boost their marketing reach. With the prevalence of cameras and video recording devices, your restaurant can use YouTube to be discovered more easily by customers. To create valuable content for your channel, you could draw inspiration from popular channels such as Buzzfeed Tasty or create “behind-the-scenes” clips that show your restaurant’s personality. Additionally, professional services can be enlisted to document any events or activities that your business participates in – for example, if you’re taking part in a local community event like a carnival, you could use this as an opportunity to record footage and offer it as content on your YouTube channel.

A loyalty program is only successful as it captures and maintains customer engagement. Examples of loyalty programs include providing discounts based on the amount spent – e.g., customers who spend over $20 could receive 10% off their next meal; providing referral codes which give benefits to both referrers and referred party; or offering customers who frequently visit special menus or free desserts to make them feel special and incentivize return visits. When creating such a program, it’s essential to have POS (point-of-sale) software, which helps track customer data and inform decisions when designing loyalty programs.

Create a Holiday Calendar and Plan Ahead

Marketing should never take too much of a break! When planning, you should aim to factor in holidays and festivals relevant to local communities – this will enable you to tap into different demographics more efficiently than ever before. For instance, if St Patrick’s Day is approaching, why not add dishes with an Irish theme?

Reach Out to Local Food Bloggers

People often go online nowadays looking for reviews of potential places they want to dine at – therefore, increasing the presence on local food blogs is essential to maximize visibility. Inviting local bloggers down is one way of achieving this – ensure they get an accessible overview of all positives associated with your restaurant when they attend so that positive reviews can be posted afterward! Once the study has gone live, don’t forget about featuring it prominently across social media channels and websites.

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