Plumbers may think that since their business is offline, there is no need to market their business. Such thinking is wrong. To grow your plumbing business, you need to resort to the most significant marketplace ever – the world wide web. There you would find numerous platforms teeming with customers who are in search of your plumbing services. Read these tips to learn how to market your plumbing business:
- Create a marketing plan.
You will need a comprehensive yet straightforward marketing plan if you want your business to grow dramatically. A marketing plan will include your short-term and long-term goals.
- Track everything.
From your current customers, your earnings, and your projected income, you need to track everything. Everything measurable can be improved, as the saying goes. Employing precise measuring techniques will help you to know what your business still needs to improve.
- Invest in a responsive and attractive website.
Being serious in marketing your business means having a mobile-responsive and beautiful website. Your website should work well across various channels and devices. It should be appealing enough to make your site visitors want to keep browsing it.
- Incorporate SEO on your site.
Incorporating SEO into your website should start as early as its development stages. Know and apply the best practices in SEO and get that coveted spot on page 1 of search results.
- Review your citation listings.
Review your online business listings to make sure that the information you wrote is consistent. Consistent NAP (Name, Address, Phone numbers) will give your search ranking a boost. Also, you can get listed on niche-specific directories such as MyZipPlumbers.
- Respond to reviews.
To establish your online presence and credibility, you need to manage your reviews well and respond to negative customer reviews.
- Get active on social media.
Having too much workload is not an excuse for not maintaining your business’ social media pages. Do not only post stuff related to your business; post something that would prove valuable and even helpful to your audience. Respond to customer inquiries fast on your social media accounts.
- Reach out to media influencers.
Connecting with media influencers such as bloggers, vloggers, and social media influencers is an effective way to build your brand identity, online presence, and credibility.
- Send out email newsletters.
Regularly send out newsletters to your potential and regular clients to engage them and maintain customer loyalty.
- Build your brand identity.
Let your customers associate your brand with an identity. You can do this by having a business name that is easy-to-remember, an attractive logo, and a consistent brand identity.
- Post media content.
Useful methods include creating instructional videos and posting them on video-sharing websites or taking good-quality photos and infographics and sharing them on Pinterest boards.
- Utilize discounts and promotional offers.
Give your customers a discount when they refer their friends to your services. Offer coupons and freebies to your loyal customers.
Try these methods now and keep your phone ringing.
We can guide you in creating an effective marketing plan.