How to Market Your Landscape Business

Table of Contents
  1. Have a professional website.

Websites may be expensive. They can range from any amount in dollars, so you need to think before you get in it. If you want to have a website that has a seamless code, connects to the right people, and gets onto the top page of search results, you need to invest. Make sure that it is something that will eventually rank. Unlike PPC ads, websites will operate 24 hours a day, seven days a week, and 365 days a year. For sure, a site will help you grow your business.

  1. Create original content.

Avoid plagiarized content. Instead, always present fresh and original content that will give your audience something valuable. Offer your readers with useful landscape care tips. Teach them how to start and maintain a lawn. Remember to post regularly, too.

  1. Use email marketing.

One of the no-sweat marketing methods is through segmented email. Using segmented email, you can create personalized emails that your potential customers would take time reading. Create beautiful and targeted emails to increase your conversions and sales in no time.

  1. Be social media savvy.

Every business should be visible on social media. Establish an online community and regularly maintain your social media accounts.

  1. Get listed.

List your business on online directories such as Yelp, Google My Business, YellowPages, Angie’s List, and more. Make sure that your name, address, and phone number are consistent throughout those platforms.

  1. Get help from influences.

Reach out to people with a huge online following to help your business get the exposure it needs. Start partnerships, do collabs or pay them in exchange for promoting your business.

  1. Know PPC marketing.

Through Pay-Per-Click marketing, you can run ads targeted to your specific audience. Set your budget for ads and watch as the figures increase for you.

  1. Highlight positive customer reviews and respond to negative reviews.

Reviews are especially critical to businesses that offer services. Highlight your best reviews and make sure that your potential customers see them. Of course, you cannot please everybody. Know how you should respond to negative reviews from dissatisfied customers.

  1. Showcase your work.

On your website and social media pages, post your “before” and “after” photos. All you need is to document your work, have high-resolution images, and a short caption for each post. Even more, use scheduling add-ons for automatic posting across multiple platforms. You can also document how you work by taking videos of yourself and your workers and sharing these online.

  1. Execute offline marketing.

Traditional marketing methods never get old. Invest in good-quality flyers, brochures, business cards, and banners. These are always useful tools that will increase people’s awareness of your business.

  1. Get updated with best practices in SEO.

Search engine optimization constantly evolves, which is why it is valuable to get updated with the latest trends. Make sure that you follow the best practices to avoid penalties. After doing so, expect more site visits and customer conversions.

Try these methods now and keep your phone ringing.

Need help?

We can guide you in creating an effective marketing plan.

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