Get a Truck Wrap
You won’t miss out on a great marketing opportunity with your company vehicle. Investing in a truck wrap will effectively create brand awareness and a prominent call to action. Make sure you design the truck wrap with vibrant colors and eye-catching designs to grab the attention of a passing glance. You’ll also want to include a call tracking number on your truck so you can count the number of phone calls received.
HVAC Exhibitions and Trade Shows
Trade shows can be a great way to build up your HVAC business’ brand, but only if they are correctly executed – as they are an expensive promotional activity. Book your kiosk slots in advance, and ensure all necessary materials, such as brochures, pamphlets, and business cards, are ready for distribution beforehand. This is also a fantastic opportunity to get in touch with current customers by preparing surveys and incentives for potential customers.
Get Your Business Listed Online
Make sure you don’t miss out on getting listed online! That is, ensure that your business is added to online directories like Yelp, Google My Business, and Yellow Pages. You can also list your business on niche sites like HVAC.com or service directories like Angie’s List. Be sure that information such as name-address-phone numbers (NAP), website, email address, business hours, etc., are consistent and accurate across all platforms.
Monitoring Reviews
Reviews play an integral role in building up your business as a brand which has become more accessible through crowdsourcing technology today. According to recent studies, 97% of consumers read online reviews for local businesses in 2017 – 73% of which claimed that positive reviews make them trust the remarks about the local business even more! Therefore making it easy for customers to leave reviews after-sales experiences will help leave good impressions on customers!
Build a Website and Optimize It for SEO
Developing a website for your business is vital to staying relevant in today’s digital society. Your page should be easily navigable and informative to potential consumers, with detail about prices, services, and contact information. To stand out against competitors online, optimizing your website for SEO is essential. Doing so will allow those searching related keywords to find your content quicker, leading to more people discovering your products or services. [Learn more here](Local SEO guide) on how to optimize your website locally.
Email Marketing Campaigns
Email marketing campaigns effectively build customer relations and establish trust in your brand. The Brantley Agency found that email returns $38 for every $1 spent! Use emailing platforms such as AutoPilot or MailChimp to reach out to customers. Utilize newsletters and offers with brief copy and an attractive call-to-action directed back towards your site. You may also opt to include DIY tips and tricks; however, ensure each message remains concise and clear.
Create an Active Social Media Presence
Consumers are increasingly using social media platforms for entertainment and research purposes; this presents significant business opportunities if you make yourself known on these mediums. Start by creating a professional Facebook page dedicated to showcasing the goals of your business specifically- from there, exploring other options, including LinkedIn, Twitter, YouTube, etc., may be beneficial in developing brand identity and extending presence in the digital world. Consider investing in popularized software options such as HootSuite, Mention, or Buffer to help streamline content upkeep across all channels of social media presence. Additionally, this automated process efficiently ensures that any blog posts or offers published on your website can be broadcast across each platform simultaneously for maximum exposure among potential customers!
Blogging and Guest Blogging
Blogging is a great way to connect with your target audience and promote your online business. You can focus on relevant keywords to maximize the visibility of your content in search engine results and help share tips that will draw in readers. In addition to creating original content for your blog, consider writing guest posts for high-authority websites; this will bring you more referral traffic, potential leads, and an elevation of domain authority due to the addition of backlinks.
Give Your Brand a Face with a Mascot
A mascot is a branding element that promotes positive associations before consumers interact with you, helps them remember your business and illustrates your company’s identity. It may be advantageous for your HVAC business to have its mascot. Start by selecting a quality you would like your mascot to represent, hire a graphic designer to develop an appropriate logo that reflects this or find one on freelance marketplaces such as Upwork or Fiverr.
Partner with Other Local Businesses
Explore marketing opportunities beyond just advertising campaigns by forming strategic partnerships with businesses in your community. Share promotional material like posters or pamphlets between brick-and-mortar stores such as grocery stores, hardware stores, and meat shops to reach larger audiences and bolster recognition of each other’s brands. This is especially effective during holidays or special occasions.
Leverage Traditional Media for Promotional Opportunities
Formulate plans including traditional media sources such as television, radio, and newspapers. Submit press releases when product/service updates arise so these announcements can appear in articles from local papers or publications that respond to queries from Help a Reporter Out (HARO). Alternatively, pitch exciting topics related to your expertise as potential segment ideas for radio shows or talk shows broadcasted on television; having an expert express opinions about relevant matters may help establish yourself as an authoritative figure within the industry while offering valuable insight into modern technologies and solutions used in HVAC services today. Additionally, create TV commercials with memorable messages accompanied by jingles that make lasting impressions upon viewers — hiring a PR firm to source such opportunities may be helpful here.
Build a Connection with Influencers
Connecting with influencers or thought-leaders in your industry can be a beneficial and strategic way to boost the visibility of your business and its services. Establishing relationships with these influential people may help increase credibility, leading to higher engagement and better online marketing results. To do this, it is essential to have an effective outreach strategy. Email is commonly used as a medium for reaching out, but there are also tools like BuzzStream or NinjaOutreach that can make communication easier.
Participate in Charities and Local Events
Taking part in charitable activities and local events shows that you care about your society, which can only aid in the success of your business. You don’t necessarily need to host such events yourself; you could also consider sponsoring them. Donating money, food, clothes, etc., is a great branding exercise that will create positive associations with your company and increase sales.
Video Marketing
Video content has become incredibly popular within online marketing due to its ability to grab people’s attention quickly, making it an effective method of boosting engagement. Videos should be creative yet compelling while relating to your brand message or story; they could include tips from industry professionals, explainers on how-tos, customer testimonials, interviews with staff members/experts, etc. Furthermore, integrating video content into your website/blog can help improve search engine ranking and build credibility for your business when shared across social media channels.
Direct Mail Marketing (Flyers and Letters)
Despite the digital age we live in now, direct mail marketing remains a sound approach for businesses looking to engage potential customers. However, it is necessary to ensure the contents inside any letters or flyers delivered are eye-catching – having vibrant colors and images will help draw attention – plus offering special perks such as promo codes could represent another incentive for referrals generated by those who receive them. However, you’ll want to make sure that whatever time recipients invest reading what you sent was worthwhile!
Use Eco-Friendly Cleaning Methods
As more and more consumers become conscious of the environmental impact of their daily habits, eco-friendly cleaning methods can make a huge difference when choosing a service for their home. A Unilever study found that 78% of U.S. consumers prefer services accountable for their ecological footprint. Adopting sustainable practices not only shows your customers that you care about the environment but is also likely to have a positive effect on sales and brand reputation. Read up on cutting-edge eco-technologies available in the HVAC industry that you can use to demonstrate your commitment to sustainability and create an even better solution for your clients!
Advertise on Local Bulletins and Notice Boards
A great way to keep your business top-of-mind with prospective customers is local advertising on bulletin and notice boards in your area. Put up posters with creative copy and contact information so people know how they can reach out or take advantage of any offers you may be running at the time. Ensure the content is pertinent, persuasive, and relevant; this will go a long way in driving interest from potential customers.
Google My Business Page
Creating a Google My Business page is an absolute must for any business marketing themselves online today – it gives you control over all your google related activities, such as posting reviews, Maps listings, Google+ posts, etc., which helps increase visibility when people search for your business. Additionally, you get a streamlined dashboard where you can manage all these activities and update NAP details (name, address & phone) swiftly on Google Search results pages – making the customer experience more straightforward and smoother than before! Check out our comprehensive guide for creating and managing a GMB page for detailed instructions about setting up one yourself!
Enabling review management for your business branding activities can help boost credibility and trustworthiness amongst consumers, thus making it easier for them to make their purchase decision.
