When marketing your home cleaning business, time and resources must be devoted throughout the year to ensure success. To make things easier, here are suggested initiatives you can take, plus all of the necessary tools and timings to consider.
In order to market your home-cleaning business effectively, it is crucial that you attain certification from the appropriate organizations – ISSA, IICRC or Green Seal. Doing so will provide several benefits regarding advertising, branding, and building trust.
For instance, once certified, you can promote your business as certified by a renowned body. In addition, such backing reassures potential customers of your reliability and credibility in the industry. Customers looking for certified professionals in their area can find you via these organizations’ websites.
Help Guides for Customers
Creating customer loyalty and fostering long-term client relationships are vital for any business. When it comes to cleaning services specifically, it is imperative that consumers feel reassured that their homes are being looked after properly by your employees. To this end, consider providing small DIY guides to your customers regarding cleaning tips and maintenance advice for their homes; they will appreciate the helpful information and the gesture. Consequently, they are more likely to become repeat customers who associate your company with competent, caring service.
Start With Your Employees
Your employees are a strong representation of your company in the sight of customers. You must employ personnel with adequate experience and be willing to invest time and resources into training them to be thorough in their cleaning duties. Moreover, having employees who are warm and welcoming to customers can go a long way in generating positive word-of-mouth. A small effort such as friendly greetings can make a lasting impression on those utilizing your services.
Get Customers to Find You
Marketing involves getting more customers familiar with your brand. Young individuals nowadays often find businesses through referrals from family or friends, as well as through online websites. Yelp, HomeAdvisor, Angie’s List, as well as Google search terms such as “home cleaning businesses near me” and “home cleaning businesses in Oregon” can help consumers find you when conducting searches for home cleaning services – being listed on all these platforms will increase your visibility significantly! Furthermore, you can also use free scans to ascertain how you’re listed on the internet at the moment.
Earn Referrals
It is common for customers to discover new businesses through references from those close to them. Therefore, it may be beneficial to set up referral programs that reward successful recommendations with discounts or other benefits (e.g., Amazon gift vouchers). These initiatives enable your customers to market on behalf of your business while simultaneously enriching their relationships with you – further driving down Customer Acquisition Costs (CAC) by providing more value than traditional marketing methods.
Automate Your Marketing
While marketing is essential to running a successful business, as a home cleaning business owner, you likely have many other responsibilities to attend to. One way to manage your marketing efforts more efficiently is by leveraging tools designed specifically for small business marketing automation.
Detail Your Vans Right
If you own a home cleaning business, your competitors are likely already using vehicle detailing as an advertising method. Every time you go to a customer’s house for a job can be seen as an opportunity to complete the task and introduce others to what your company has to offer. Applying your business’ signature colors to your van with your company name and phone number printed legibly will help more people in your locality become aware of your services.
Everybody Loves Gifts!
Providing customers with complimentary stain removers or microfiber cloths bearing the name of your business can be an effective marketing tool for your cleaning service. Not only would these items prove useful when customers wish to keep their homes clean, but they could also attract the attention of passersby who spot them lying around. You can purchase such gifts in bulk from Quality Logo Products if you’d like.
Earn Reviews Online
How customers perceive and comment on your residential cleaning business on the web can play an important role when prospective clients pick one service over another. To ensure that reviews on Forums such as Yelp, Google, and Facebook reflect favorably on your business, there are many strategies you can pursue, responding to reviews online being one of them. If crafting thoughtful responses feels time-consuming or daunting, take advantage of review response templates available online, offering guidance on how best to respond in different situations. Additionally, figure out ways to generate more reviews or redouble efforts in amplifying the four and five-star ratings associated with your services.
Website and SEO
Residential cleaning companies need to build a website that stands out from the crowd and provides its customers with essential details about the business and its services. To maximize reach, it’s a good idea to publish your contact number on all pages or create a form they can fill out to book your services. Additionally, ensure that the website is SEO optimized to rank high in search engine results when local people in the vicinity search for such businesses.
Traditional Marketing
Though digital marketing has taken precedence over traditional tactics, there are still plenty of ways to market your cleaning services offline effectively! Consider setting up billboards in strategic locations around the city or releasing creative newsletters/ads in newspapers with large circulations. Creating engaging visuals for these adverts will help attract potential customers’ attention.
Social Media Presence
Maintaining an active and visible social media presence is an effective way to market your home cleaning business. Engaging with potential customers through lighthearted posts, DIY tips, comics, and promotional deals can be a great branding exercise. Additionally, you can use Facebook events to your advantage and gain many followers.
Use AdWords
Google Adwords is an optimal tool to help you draw a targeted group of prospective customers to your website. Adwords may not be the most economical option for marketing your business, yet it will provide notable returns in the long run. You may want to explore this comprehensive guide that outlines how to get started with Google Adwords for your home cleaning business.
Direct Mails
Though direct mail has declined in popularity over the years, it remains a powerful tool for promoting your services in the local area. Creative emails have been known to attract attention and generate conversation about your cleaning service business among locals. Moreover, according to Radius – the cost per acquisition for direct mail averages $19! You could consider using InfoUSA as an effective platform for mailing out creatives directly.
Email Mail Marketing
Email marketing is a highly effective marketing strategy with an ROI of $38 for every $1 spent, and it produces higher conversion rates than search and social media combined. Utilizing InfoUSA to purchase email marketing lists populated with possible customers can be an excellent approach to introducing your cleaning services business. Furthermore, you can use the Hello Bar tool to build a contact list of people who visited your website.
Get the Word Out with Influencers
Establishing relations with influencers or media outlets that will feature your business on their blog or publication is another powerful way to spread awareness about your home cleaning services. Search for specific home maintenance and cleaning websites interested in hosting your content, and reach out to individuals in your industry.
Forums to Frequent
Engaging actively on relevant forums helps you build connections within the cleaning industry, acquire innovative ideas for promoting your business, access content, and gain access to valuable tools. Here are some noteworthy forums: Cleaning Talk, Truck Mount Forums, and My House Cleaning Biz.
Tools & Services You Can Use
To maximize the performance of the strategies discussed above, consider employing various online platforms and services such as Canva (design), Smartpress (printed booklets), Synup (location/review management), Referral Sasquatch (referral marketing), The Sign Chef (van vinyl/lettering), Quality Logo Products (complimentary imprinted products), BellyCard (loyalty programs), Squarespace (website creation), Local SEO Checklist (DIY SEO checklist), Buffer, Hootsuite (social media automation ), InfoUSA (mailing list providers ), MailChimp (email marketing), Google AdWords (paid search engine ads).
