How to Market Your Handyman Business

Table of Contents

Establish Your Expertise Through Certification

As a handyman providing services to residential customers, gaining the trust and confidence of those clients is a critical factor for success. One great way to demonstrate that you are well-versed in what it takes to be an accomplished handyman is by getting certified through the Association of Certified Handyman Professionals (ACHP). Obtaining this certification signifies that you have demonstrated mastery of key concepts associated with providing handyperson services and speaks highly of your commitment to your craft.

Online Listings

In addition to getting certified as an expert, one of the best ways to market your handyperson business is by leveraging online listings. This essentially involves listing your business details, such as Name, Address, and Phone Number (NAP), on directories such as Google My Business, Yelp, Foursquare, Bing, and Craigslist. You should also provide accurate information regarding business hours, which will come in handy when potential customers search for ‘Handyman in your locality’ or ‘Handyman near me.’ Suppose you want to save time and effort when making these updates across multiple directories. In that case, you could use an automated tool like Synup to get your business listed across more than 48 directories quickly and conveniently.

Please print it Out!

Print remains one of the most effective marketing tools that you can use to bring attention to your handyperson business. Distributing flyers with discount offers and handing out personalized business cards are great ways to ensure that people in your neighborhood know your services. This way, they know who to turn to whenever they have any minor repairs or renovations that need to be done around the house.

Mobile Advertising

Another great way to get the word out about your business is using your vehicle as a mobile billboard. You can quickly transform a car or truck into an advertisement by printing your company name and contact details. As you drive around town for work, everyone will see this advertisement and be potentially reminded of what you do when they need these services in the future.


Networking is an essential aspect of marketing any business, including those specializing in hand-person services. The growing clientele is paramount, so attending local events such as fundraisers, social gatherings, and other community-centric activities are critical ways to introduce yourself and your business to new potential customers. Choose events where most attendees would fall within the target market of your particular handyperson services for maximum efficiency.


Customer testimonials are a powerful and invaluable tool for marketing your business. Not only do they enhance your reputation, but they also provide potential customers with a sense of trust in you. That is why it is essential to ask satisfied customers (and those who have had issues) to leave reviews or give testimonials of their experience with your services. Having an actual book full of these customer stories will make them feel valued and can be used as a display of success. On the other hand, you must address any negative reviews posted online and resolve customer complaints quickly and efficiently to win back their trust and respect; this will demonstrate to potential customers that you value customer satisfaction over anything else.

Jump on the Social Media Wagon

SpendingSpending just 30% of our time online on social media has become one of the main ways for targeted marketing campaigns. Social media platforms such as Facebook, Twitter, Instagram, and Snapchat are some of the most influential channels for promoting your business. Aim at creating a page for your business on these powerful platforms and maintain regular updates about what projects you’re engaged in, video testimonies from clients showing how fantastic your services are, tutorials or DIY projects related to service offerings, or even posts regarding social initiatives in the area – all this information provides curious audiences insight into how you run things while boosting trustworthiness.

Broaden Your Service Offering

Many handypersons tend to specialize in specific areas like electrical wiring or plumbing. This ensures they acquire credibility but often leads to missing out on opportunities requiring a broader set of skills than what they are used to offering. That said, aiming to widen its service spectrum sets them apart while potentially making them stand out with a Unique Selling Point (USP). Furthermore, broadening skillset may lead to more word-of-mouth advertising because people want an expert “Jack-of-all-Trades” rather than employing individual handymen for each required service.

Be Straightforward

Making sure you deliver a high-quality service to your customers is essential for the success of your business. To ensure that your clients are satisfied, you must be honest and transparent in presenting and delivering your services. When discussing pricing, timing, and services, be as precise as possible so they know what they can expect from you. Additionally, make room in your schedule for delays or unexpected occurrences so there are no unpleasant surprises regarding their experience with your business.

Partner With Local Businesses

The benefits of local businesses working together should not be overlooked. Consider joining forces with local stores and other companies that could help with handyperson services- yours and theirs! This will provide you with a steady source of work while also saving them time when hiring someone new every time they need assistance.

Start a YouTube Channel

Advertising on YouTube can be highly beneficial for small businesses. It gives you access to millions of potential customers who are already interested in watching videos about various topics. Use this opportunity to tell stories, share tips and tricks related to your services, answer FAQs, create tutorials,, and show customer experiences! Remember that this doesn’t just promote your business- by offering yourself as an authoritative figure in the field, people will also begin trusting your services.

Direct Mail Marketing

Sending out promotional material through post might seem old-fashioned at first. Still, it does have its advantages: it shows potential customers how serious you are about succeeding in the field by investing time into creating engaging materials specifically for them – plus, don’t forget about the coupons! Don’t forget to share this article with anyone who may find it helpful- we’re all here trying to help handypersons market their businesses better!

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