Harnessing the Benefits of Marketing Your Gym
Being able to market your gym successfully requires you to think out-of-the-box to appeal to millennials who increasingly demonstrate an inclination towards active lifestyles. When it comes to marketing, the goal isn’t simply enticing customers with membership but also helping them realize how much value your gym would add to their lives. After identifying this need, devising a plan of action becomes markedly easier. Here are ten practical strategies for promoting a gym that has been proven successful:
Conduct Corporate Boot Camps
Corporate boot camps are ideal for marketing gyms as they offer multiple benefits, such as reaching large audiences, creating brand awareness, and encouraging potential patrons to ponder joining. To maximize success, initiate different workouts or training sessions and include health drinks post-routine to exemplify the notion that your gym offers holistic experiences. Examples of corporate fitness programs that have seen impressive returns are Culture Of Fit and Fitspot.
Device Your Workout Routines & Techniques
Innovation is vital when building trust within a domain; thus, developing unique routines and workout techniques that prioritize efficiency while achieving desired results may be beneficial in garnering attention from the right crowd and increasing brand awareness.
Offer Free Starter Classes
Sometimes taking that first step can be the most challenging part when achieving any goal. You can help make it more accessible as a gym owner by offering a free workout session. For example, Fitness First offers a three-day free trial as an incentive to join their membership programs. Entice prospective clients further by asking for their emails to take advantage of this complimentary opportunity. And don’t forget: once you attract these potential customers, you must make them feel welcome and keep them informed about all the benefits of joining your gym.
Online Presence & Social Media
Nowadays, social media usage has spiked significantly. This is your chance to reach a vast audience and promote your gym! Create ads on platforms like Facebook and Instagram – or use fun contests and trending hashtags to boost engagement. You could also provide samples of your workouts or techniques on your gym’s social media outlets. It’s also essential to have a well-designed website full of fresh and relevant content – which will assist in getting found through local searches quickly and easily! For example, check out this great Facebook business page for a gym [insert link]. Don’t forget to list all your business information in online directories such as Google, Bing, and Foursquare so people can discover more about you!
Creating a YouTube Channel
Creating a YouTube channel to post regular video blogs is an effective way to demonstrate your expertise in any field. Start by producing tutorial videos and informational content for your channel. Utilize YouTube’s live streaming feature to host specific classes on particular days, such as yoga every Monday and strength and core training on Tuesday. This will help engender a trustworthy source of viewers and followers while offering widespread word-of-mouth marketing when you publicize your live streaming through social media accounts and Google business listings. Get inspired by fitness blender’s approach of keeping subscribers entertained with diverse videos.
Showcasing Your Gym’s Best Members
Highlight the best members of your gym to showcase how much it has changed their lives – whether they are the fittest person or someone who has achieved significant progress – these individuals prove that if they can reach their goals, so can others. Create a collage of their transformation or an instructional video featuring their workout regime, then share it with influential platforms like Instagram and Facebook. This incentivizes prospective members to join and rewards those who have put in the hard work with recognition and appreciation. Learn from World Gym’s example, where they focus on the most impressive attendees!
Offer Seasonal Fitness Courses
Gym attendance always rises at the start of the year or just before the summer holidays – making it the perfect opportunity to introduce special courses focusing on defined goals while lasting three or four months. This is an excellent marketing approach. Statistics show that 12% of all gym memberships are bought at the beginning of the year; seasonal fitness courses can offer members a tangible result in a manageable time frame.
Offer Discounts for Check-Ins & Reviews
These days, it’s paramount for businesses to rely heavily on online reviews and ratings from real customers. It has been estimated that 84% of consumers trust online reviews, and 74% trust local businesses with positive feedback. To encourage people to leave reviews about your business, why not incentivize them with discounts for check-ins and reviews? This helps you attract new local clients and expands your reach online via friends of users who have interacted with you. Automating this process is simple, thanks to tools like Synup.
Host A Forum
When it comes to fitness, many people struggle to find reliable sources of advice or guidance they can trust – leaving them without the answers they need or want. Setting up a forum on your website gives people access to dedicated personnel who can respond to any queries they may have in complete privacy. Holding regular nights with trained fitness personalities such as bodybuilders and endurance athletes provides excellent value to members and establishes your gym as an authority in the industry.
Offer Free Dietary Sessions
For most gym members, diet is integral in achieving their desired results or outcomes from their workout sessions. However, many people receive bad dietary advice and instruction when seeking guidance on which meal plan would work best. Weekly free dietary sessions hosted by nutritionists at gyms provide immense value to members by imparting knowledge about healthy routines while further building a positive public view of your business.
