Some gym owners find marketing their business challenging because of the tougher competition. You need to know the rules of the digital marketing game to take over your market. Here are ten tips that you can follow to ensure that you are gaining a competitive edge:
- Build A Website That Represents Your Brand.
People interested in your business and services will first visit your website. Your website can be considered your best salesperson because it operates 24 hours a day and seven days a week. It can make sales simultaneously. Your potential customers will assess your business in terms of your website design, functionality, and content. Make sure that you put in a lot of effort in developing your site, and that it works across a variety of devices.
- Boost Your Social Presence.
To establish your social presence, you need to be active on social media platforms such as Facebook, Twitter, Instagram, and more. Utilize the business feature of your page, update your profile picture, write a clear business description, regularly post educational content, respond to customer queries, and more. What is important is that you maintain your social media accounts, or have someone do it for you. Doing so will help you raise brand awareness and establish an online community and following.
- Use Videos.
Videos are useful marketing tools. Record videos as often as you can. Take videos of your gym, facilities, instructors, sessions, customers, testimonials, and more. Jot down ideas you may have, and try to post your videos on your YouTube channel or social media sites once or twice a week. You can even use the videos you take on your advertisements. Again, this technique will help you raise brand awareness.
- Gain Credibility.
If you acquire a professional certification or education, you can position yourself as an expert and gain credibility for your business. Your potential customers are likely to turn to your business because of your professional background rather than to someone else’s, giving you a competitive edge. Update yourself with the latest research trends in fitness.
- Use Customer Relationship Management (CRM) Software.
CRM software will help you acquire new customers, analyze their habits and demographics, and in turn, keeping your existing customers. If you keep your client’s information stored in a CRM, you can use these as bases for your next marketing campaigns to ensure a high Return on Investment (ROI). You can quickly run marketing campaigns, or any campaigns that can help you forge your relationship with your customers.
- Build Your Online Reputation Through Reviews.
The reviews you receive online will either make or break your gym business, which is why most companies invest a lot in these. Make sure that you always have a four- or five-star rating and a constant flow of online reviews on Google My Business, Yelp, or on your social media pages. To do this, encourage your customers to leave reviews for your business and services. Send them reminders to review your services through emails or messages on social media. Offer them a token in exchange for leaving a review for your business.
- Go Local.
Why go global, when you can do business right within your neighborhood? To do this, utilize local SEO. Incorporate a map on your website, on your social media, or your citation listings to ensure that you get on top of organic search listings whenever your potential customers type in queries such as “gyms near me,” “or gyms in my city.” Utilize local SEO keywords and hashtags. Get easily found when people are actively searching for your business.
- Optimize Your Citation Listings on Online Business Directories.
Optimizing your citation listings will help you rank higher on Google Maps, search engines, and other industry-specific directories. Create consistent listings on Yelp, Yellow Pages, Google My Business, and Angie’s List. Also, get listed on gym-related directories such as fitlink.com, ideafit.com, babyandmefitness.com, cptn.com, fitnesstrainer.com, fitness-to.com, and more. List your business on as many directories as possible to increase your site visibility and ranking.
- Run Retargeting Ads on Search Engines or Social Media.
Retargeting ads means advertising to those who may have visited your website or your social media profile or even added your services to their shopping cart. You need to continually remind them to purchase a membership or show how valuable your services are. Offer them a discount if they are buying within a time frame. Retargeting ads will help you save expenses and at the same time, build brand awareness.
- Go Where Your Market Is.
Think of events and places where your target market is likely to be found. Sponsor these events or advertise on their locations, to gain brand familiarity. Join local fairs, marathons, competitions, and more. Have your promotional materials ready with you and give exclusive offers to those who will register for a gym membership.
Try these methods now and keep your phone ringing.
We can guide you in creating an effective marketing plan.