Dental practitioners need to learn online marketing if they want to dominate the market. People now turn to the internet for services that they need. It is thus vital to observe marketing strategies now to get a constant influx of customers, generate profit, and gain an edge over your competitors. The following are tips that can help you market you are dental services:
- Establish your brand identity.
Before you can begin advertising your business, you should first have a clear picture of your brand identity by having a logo, vision, mission, values, goals and an understanding of your target market.
- Utilize SEO best practices.
Learn the best search engine optimization practices. Research keywords that are often used by your target market, and optimize your page titles, headings, subheadings, descriptions, text, content, images, and more. Observing SEO gets your site to the top ranking on search engine results.
- Have consistent listings.
Get listed on top online business directories. If you have existing citations, make sure that your details are up-to-date. Enlist your business on listings such as Yelp, Angie’s list, Yellow Pages, and GMB. You may also focus on niche-specific directories such as dentalcenter.com, thedentisthub.org, dentistsdirectory.us, and more. Having consistent business information and contact details will contribute to a higher site ranking. If you have existing citations, make sure that your details are up-to-date.
- Create a YouTube channel.
Documenting your work is an effective way to market your dental business. Most customers would usually turn to YouTube when they are in search of services. Having a YouTube channel will help you tap on a broader market. Ask an employee or take a video of yourself while working using a tripod. Utilize hashtags to ensure that you are found by customers when they make search queries.
- Utilize Google My Business
Create a GMB profile and appear on organic search listings. What is good about it is that it is free. Also, these appear before organic search results, so your dentist practice shows up on top of the page of search results. To optimize your listing, include keywords, pictures, and YouTube videos on your Google Places profile.
- Create website landing pages with a clear call-to-action.
Having clear call-to-action phrases, forms, and buttons will help your customers get a clear idea of what you are offering. Your customers are more likely to stay on your site if they see a clear CTA. Having a beautiful landing page increases the chances of customer conversion and more revenue for your business. Think of great CTA taglines that will represent your business.
- Create social media business pages.
Facebook, Twitter, and Instagram have features for businesses. Create business pages for your business, use your logo as your profile picture, upload photos and videos of your work, include your business’ full details and the services that you offer, encourage your customers to write reviews on your pages. Doing so will help you establish your social media following.
- Advertise on social media.
Once you created business pages on social media, it is now time for you to set a budget for social media advertising. Create targeted ads and run advertising campaigns regularly. Do not forget to track your ads‘ performance and make necessary changes depending on the results of your campaign.
- Gather patient testimonials.
Ask permission from patients if you could post before and after photos of your work. Offer them discounts, gifts, or coupons in exchange. Encourage your patients to rate your services, post their reviews on GMB or your social media pages.
- Ask for referrals.
It is always a good practice for businesses to ask for referrals. Offer incentives to your patients whenever they refer your services to their friends or family members. Remember, word-of-mouth marketing is a timeless yet still effective marketing strategy.
Try these methods now and keep your phone ringing.
We can guide you in creating an effective marketing plan.