Marketing Your Construction Company
If you’re in the construction industry, you know how tricky it can be to market your business – with each field having unique methods that will bring in the highest returns. To help get you started, we’ve outlined eleven tips for marketing your construction company and getting the right leads.
Construction Video Timelapse
Adding a little visual appeal to your marketing strategy could be just what you need to grab attention. A timelapse video of building work gives a fascinating insight into the process while helping obtain credibility and popularity. Look at this shed-building time-lapse, which has accumulated 392k views on YouTube! It’s an easy way to showcase your expertise while doing something fun at the same time.
Certification
In today’s competitive world, certification is necessary to stand out from other construction businesses. By getting employees and contractors certified by CMAA, AIC, or OSHO, you can gain clients’ trust and advertise your commitment to high-quality artistry. This may open up new opportunities for more significant deals with more prominent clients seeking certified project teams.
High Tech Equipment
Having state-of-the-art technology shows potential customers that quality and efficiency are critical components of your work ethic – making them more likely to choose you over other businesses when it comes down to it. Komatsu is an excellent example of incorporating cutting-edge tech into their construction business – working with DJI and Skycatch drones for project overviews. Investing in modern machinery might also get your company featured in the press, so it pays off well in more ways than one!
Getting Listed on the Right Directories
Googling your business name is one of the simplest ways to find a construction company, and many websites help homeowners choose the right construction company to suggest this approach. Google knows when people are making specific searches such as “construction companies Alaska” and serves up a local 3-pack of search results to cater to this kind of localized search term. To make sure you appear in these searches, you must ensure your Google My Business listing is optimized with accurate information – such as your business name, address, and phone number – and listed across a variety of directories on the web, including Yelp, YellowPages, Facebook, and industry-specific websites like Houzz or The Blue Book.
SEO
Search engine optimization (SEO) is essential for any business hoping to come up first in search engine results. Local businesses need to optimize their website and listings for a local presence by adding their city name to their website’s title tag. For example: “Arkansas Construction Company – Your House’s Builders.” Additionally, makes sure to add a page labeled “Cities We Service” to your site, optimize logos and images for the fastest loading times, and use this printable local SEO checklist to get the job done.
Insurance Coverage
Insurance coverage can be expensive, but it’s an unavoidable expense for any construction business. When clients ask about insurance requirements before starting projects, it demonstrates that you’re a dependable business with its clients’ backs. Being trustworthy can also lead to more word-of-mouth referrals from satisfied customers. Investing smartly in insurance will go a long way toward building consumer trust.
YouTube
YouTube is a powerful tool for marketing your construction business. With over one billion users and countless hours of content consumed, it’s as good a platform as any to promote your services. Whether creating engaging vlogs or hosting an interview series, you can use YouTube to talk about topics of interest to potential clients, such as “buying vs. building a house” or the costs associated with constructing a hotel or training facility. You can customize this list based on the types of clients your business works with, but no matter what you choose, you’re able to get your brand in front of prying eyes.
Planning
Good planning is essential when running a successful business. Taking the time to strategize leads carefully helps you stay on track and avoid costly delays. It also quickly establishes your construction company as dependable among its target audience – something that’ll go far in this world of procrastination and missed deadlines. Utilizing project management tools like CoConstruct and Workflow Max alongside scheduling programs like Fieldwire can make all the difference in managing projects efficiently and boosting customer confidence.
Google AdWords
Gone are the days when businesses had to rely on SEO alone when marketing their services online – now there’s Google AdWords too! Combining these two strategies creates an effective system that can bring quality leads into your construction company, targeting customers via relevant keywords that appear at the top of search engine results on pages (like “construction company in Tulsa” if that’s where you’re based) is made more accessible by optimized landing pages that maximize conversions while saving money over time.
Reputation Management
Customers who trust your construction company after they’ve found it online need confirmation that you’re trustworthy and reputable. The best way they’ll get this is mainly through reviews and star ratings provided by past customers – so it’s essential to focus on cultivating positive feedback whenever possible. This can be done by using products like Synup, which helps amplify four- or five-star reviews for maximum effect; customer feedback obtained through these services could mean a world of difference in gaining new clientele!
