Five Prominent Features of CRM Software


The term “Customer Relationships Management” also known as CRM describes a company’s plans, policies, and technologies that are used to scrutinize customer’s communications and statistics. The purpose is to develop the work relationships between the customer and the client that can result in a better sales growth. CRM systems are intended to assemble info about customers using different means that may include a company’s website, direct mailing, live chat, telephone, different marketing materials and social media of course. This system can provide you the detailed guidelines about the customer’s personal information, the choices that he makes and the previous business records.

What is CRM Software?

It is software that can compile all the information and credentials related to the customer in a single CRM database to make the access to the customer effortless. This system provides the managers an easy way to judge the efficiency depending upon the information provided by the system.

1. Marketing Automation:

This is the feature that can computerize recurring tasks that can result in enhancing the marketing efforts. Marketing automation makes the work easier than physically done work. Anything that is asked is sent automatically through the system.

2. Sales Automation/ Management:

It is a program that can computerize diverse business tasks including sales processing, keeping a record of customer’s dealings, inventory control, and evaluating the sales estimation and performance. SFA generally comprises of an e-mail package, a Web-ready database, and customizable templates. It makes the work effortless both for the purchaser and the sales person.

3. Contact Automation:

It is an integral part of any organization as the customers’ contacts are supervised through it. It usually consists of call centers, but it can also have e-mail newsletters, chats, postal mail index, website inquiries and the information that was assembled while purchasing in-store. It can have a pre-recorded audio to guide the customer. A variety of software tools are there to reduce the duration of calls and make the work less tedious.

4. Location Based Services:

Another feature is the involvement of technology that can help in making marketing operations based on locations. It can incorporate with location-based GPS apps. It can also help in finding the sales panorama by keeping in view the location.

5. Social Media Integrations:

Customer relationships management suppliers are upgrading the system by adding new features to cater all the customers that use these technologies. Social CRM connects the customers through Facebook, Twitter, and LinkedIn. They can explicitly talk about their experiences. These publicly shared discussions are monitored by using different tools. Some other tools are also there to evaluate feedback from social media and deal with the client’s queries. Organizations are not only interested in the number of the customers, but are also involved with their feelings to make policies that can help with business development. CRM applications that are meant for Smartphone have become the basic requirements for the marketing and sales persons for making their way to the customer’s information.

Why Choose Pegas

It is evident from the information mentioned above that a reliable CRM tool has a wide range of benefits to offer. With such benefits at your disposal, what else could you possibly ask for? Choose an CRM tool for your Maine business today and you would be able to see the difference for yourself. We would love to help your business become more productive and to solve all of your Information technology needs for you company. Give us a call at (207) 835-4053 to get stated today.

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