What is Sostac and How Does it Lead Your Web Projects to Success. Learn how we can simplify your business technology.

When we begin work with a new client we need to understand your current situation. This process starts by adding our analytic software to your website and social media accounts. We like PIWIK and Google Analytics. This allows us to build a profile of who your customers are and how long they are engaging with your brand. It provides a wealth of technical information like keywords, location, how long they have been browsing your site, and their primary interests. We need to know why people are using your product or service and how they fit into everyday life.

Strategy: The Campaign Outline.
Here, we break-up the target market into a segment of consumers who revolve around your market. Then we develop strategies to reach each segment through the most effective media outlets. Not everyone will be on social media, your website, or your mobile app. Once we know what segments we need to target we are then able to develop relevant content and start to advertise to your customers. This can be done on a large scale, such as to businesses groups or professional associations, or as small as to a single individual.

Now we implement the strategies devised through website design and functionality, social media, keywords, social campaigns and blog posts. We employ a great number of tools to achieve this goal. We use Socioboard, an Open Source social media marketing tool, and (currently, in beta) a tool that allows campaigns to be built through a Gantt builder.

Here we start the campaign and all the hard work laid out in the plan begins pay off. We call this the 5 W’s Action Phase. An important action development is determining the Key Performance Indicators which are monitored during the campaign.

• Who will be carrying out the campaign
• What will be carried out in the plan (content, images, video…etc.)
• When will we start the campaign and what dates will we post
• Where will the content and material be posted
• Why will particular content be submitted to one site and not another?

This phase focuses on analytics, analysis and, KPI’s so we know what has worked and what has not. Pegas has had the most success with using two Open Source projects called PIWIK, and Socioboard. Using these two software programs we create a dashboard of all social media outlets and communicate from a central location (Socioboard). PIWIK tracks events, conversion rates, A/B testing, real-time updates, and other key metrics.